My career began in fashion design following a BA Industrial Honours at the University of Leeds. Upon graduating in 2008, I launched a clothing business which I ran for 3 years designing and manufacturing high-end womenswear for private clients. It was through this start-up that I taught myself marketing and found a natural aptitude for understanding consumer psychology. I closed the business when my mother was diagnosed with terminal cancer, and joined my father in his company in the oil industry. Despite unfamiliarity of the sector, I leveraged what I knew about consumer behaviour to develop the brand, playing a pivotal role in tripling company profits to £3m. After my mother’s death, I returned to London to rebuild a client base from a rented studio in North London, and got a job lecturing at London College of Fashion to make ends meet. I adored working with students and trained in a mentorship programme to work one-to-one with graduate entrepreneurs hoping to start their own business. It was through the one-to-one mentoring that I realised the biggest blocks to individual success were not due to lack of business or industry acumen, but personal psychology - limiting beliefs, internalised scripts and learned behaviour. I found that through discussing these issues, we could help rewire some cognitive pathways to clear the way for progress in their work (and personal!) life. It was from this point that I knew psychology was my passion and trained in Cognitive Behavioural Therapy and Neuro-linguistic Programming. I set up a private practice as a coach and worked with private clients whilst simultaneously taking a role in commercial marketing leading to brand director roles for companies in hospitality, tech and lifestyle. 

It was in 2017 that I sought out psychotherapy having relapsed from an eating disorder I’d had in my teens. It was here that I discovered the power of deeper psychological excavation through psychotherapy and how transformative it can be for a person’s long-term mental health rather than simply addressing their current circumstance. Following my recovery I enrolled at the CCPE to become a licensed psychotherapist and the rest, as they say, is history.